ID FASHION

VALENTINO’S LITERARY INVITATION: THE BOOKS THAT BROUGHT FASHION AND CULTURE TOGETHER IN PARIS
VALENTINO’S LITERARY INVITATION: THE BOOKS THAT BROUGHT FASHION AND CULTURE TOGETHER IN PARIS
Valentino’s Antibiblioteca initiative in Paris redefined the fashion show invitation by uniting haute couture and literature, with guests including Tamara Kalinić celebrating cultural heritage through meaningful literary choices, including Ivo... Pročitajte više...
THE NEW LANGUAGE OF LUXURY
THE NEW LANGUAGE OF LUXURY
Fall/Winter 2026–27 ushers in a new era of sophisticated dressing, defined by modern femininity, dramatic silhouettes, statement outerwear, dark florals, second-skin pieces and iconic handbags. Pročitajte više...
PRADA FALL/WINTER 2026 THE ART OF WEARING TIME
PRADA FALL/WINTER 2026 THE ART OF WEARING TIME
A closer look at Prada Fall/Winter 2026, where layered silhouettes, memory-inspired details and cinematic storytelling redefine contemporary dressing. Pročitajte više...
BALENCIAGA CLAIROBSCUR: WHERE LIGHT MEETS SHADOW
BALENCIAGA CLAIROBSCUR: WHERE LIGHT MEETS SHADOW
For Winter 2026, Balenciaga and Pierpaolo Piccioli transform Renaissance-inspired contrasts into a dramatic modern wardrobe where sculptural silhouettes, rich textures, bold color and light-catching accessories emerge from the shadows. Pročitajte više...
CHANEL MAXI FLAP 38: Modern Luxury, Reimagined
CHANEL MAXI FLAP 38: Modern Luxury, Reimagined
The CHANEL Maxi Flap 38 redefines the iconic Flap with a softer, oversized silhouette and effortless modern luxury. Pročitajte više...
THE POWER OF THE DRESS
THE POWER OF THE DRESS
THE RETURN OF THE DRESS Why the dress is becoming fashion’s ultimate statement again Pročitajte više...
THE NEW RULES OF LUXURY
THE NEW RULES OF LUXURY
ID SHOPPER CONCEPT — FASHION REPORT THE NEW LUXURY WARDROBE What We’ll Really Be Wearing in Fall/Winter 2026/27   Pročitajte više...
MIU MIU AFTER DARK
MIU MIU AFTER DARK
Miu Miu Fall/Winter 2026 explores a new language of femininity where softness meets authority, transforming dressing into a powerful expression of presence, individuality, and modern desire. Pročitajte više...
THE BEST LOOKS FROM PARIS HAUTE COUTURE WEEK FALL/WINTER 2026–2027
THE BEST LOOKS FROM PARIS HAUTE COUTURE WEEK FALL/WINTER 2026–2027
  WHERE COUTURE BECOMES ART There are fashion weeks that introduce trends, and then there is Haute Couture—fashion's most extraordinary expression of imagination, artistry, and savoir-faire. This season, Paris once... Pročitajte više...
A NEW ERA OF COUTURE
A NEW ERA OF COUTURE
Pierpaolo Piccioli’s Haute Couture debut for Balenciaga marks the beginning of a refined new era, where architectural elegance, exceptional craftsmanship, and timeless emotion redefine the future of the iconic House. Pročitajte više...
THE WINDOW AS A STAGE
THE WINDOW AS A STAGE
CHANEL’s latest Bergdorf Goodman installation demonstrates how luxury retail is evolving beyond display, transforming storefronts into immersive storytelling experiences that merge fashion, technology, and emotion. Pročitajte više...
BEAUTY AND THE BAG
BEAUTY AND THE BAG
Gucci’s new Paparazzo campaign proves that the most desirable luxury pieces are those that effortlessly balance heritage, modernity, and personal expression. Pročitajte više...
ALÉMAIS RESORT 2027: Where Craftsmanship Meets the Mediterranean Soul
ALÉMAIS RESORT 2027: Where Craftsmanship Meets the Mediterranean Soul
Alémais Resort 2027 blends Mediterranean inspiration, artisanal craftsmanship, and sculptural elegance into the brand’s most refined and luxurious collection to date. Pročitajte više...
The Art of Effortless Dressing: Our Zadig & Voltaire Spring/Summer 2026 Selection
The Art of Effortless Dressing: Our Zadig & Voltaire Spring/Summer 2026 Selection
Explore our curated edit of Zadig & Voltaire Spring/Summer 2026 favorites. Pročitajte više...
Rockstud Reborn: Valentino’s Timeless Icon Enters a New Era
Rockstud Reborn: Valentino’s Timeless Icon Enters a New Era
For Pre-Fall 2026, Valentino reintroduces the iconic Rockstud through Alessandro Michele’s refined vision, blending Roman heritage, contemporary elegance, and enduring Italian craftsmanship into a symbol of modern luxury. Pročitajte više...
HERMÈS: THE HOUSE THAT TAUGHT LUXURY HOW TO WHISPER
HERMÈS: THE HOUSE THAT TAUGHT LUXURY HOW TO WHISPER
From a small Parisian saddlery founded in 1837 to one of the world’s most coveted luxury maisons, Hermès has built its legacy through exceptional craftsmanship, timeless elegance, and a quiet... Pročitajte više...
CHANEL RETURNS TO BIARRITZ
CHANEL RETURNS TO BIARRITZ
CHANEL returns to Biarritz with a new boutique and the unveiling of the COCO BEACH 2026 collection, reconnecting the House with its origins through a vision of effortless summer elegance,... Pročitajte više...
THE ZIMMERMANN SUMMER EDIT
THE ZIMMERMANN SUMMER EDIT
Romantic silhouettes, fluid fabrics, and effortless elegance define the latest summer dresses from Zimmermann — a collection designed for sun-drenched escapes, destination weddings, and the timeless allure of modern femininity. Pročitajte više...
SPRING / SUMMER STYLE GUIDE Key Pieces That Define the Season
SPRING / SUMMER STYLE GUIDE Key Pieces That Define the Season
A refined Spring/Summer wardrobe centers on timeless essentials—denim, elegant loafers, and woven totes—blending versatility, effortless style, and modern quiet luxury. Pročitajte više...
THE DIOR DWAY EFFECT: THE SUMMER ESSENTIAL EVERYONE IS TALKING ABOUT
THE DIOR DWAY EFFECT: THE SUMMER ESSENTIAL EVERYONE IS TALKING ABOUT
  Few pieces manage to capture the essence of summer quite like the Dior Dway mules. Effortless yet unmistakably refined, they exist at the intersection of heritage and modern ease... Pročitajte više...
CHANEL COCO BEACH 2026 : Summer, reimagined in black and light
CHANEL COCO BEACH 2026 : Summer, reimagined in black and light
CHANEL COCO BEACH 2026 redefines summer dressing through refined textures, fluid silhouettes, and understated elegance, set against the striking contrast of black sand and luminous fabrics. Pročitajte više...
THE CAFTAN REIMAGINED
THE CAFTAN REIMAGINED
The caftan redefines modern luxury through effortless fluidity, timeless heritage, and contemporary elegance, emerging as a key silhouette of refined, versatile summer dressing. Pročitajte više...
QUIET LUXURY: THE NEW GRAMMAR OF ELEGANCE
QUIET LUXURY: THE NEW GRAMMAR OF ELEGANCE
Quiet luxury defines a new era of elegance focused on restraint, craftsmanship, and timeless materials, where sophistication is expressed through simplicity, texture, and refined design rather than visible branding. Pročitajte više...
CHANEL: A Dream of Sand, Sea, and Style: WHEN THE RUNWAY BECOMES A SHORELINE
CHANEL: A Dream of Sand, Sea, and Style: WHEN THE RUNWAY BECOMES A SHORELINE
An immersive runway transformed into a sunlit shoreline, Chanel’s Spring/Summer 2019 show captured the essence of effortless elegance—where fashion moves freely between reality and dream. Pročitajte više...
MIU MIU: Where Summer Becomes a State of Mind - ENDLESS SUMMER, REDEFINED
MIU MIU: Where Summer Becomes a State of Mind - ENDLESS SUMMER, REDEFINED
A sun-drenched narrative of effortless elegance, the Miu Miu Summer campaign captures the poetry of endless days through airy fabrics, softened tailoring, and a palette shaped by sea and sky—defining... Pročitajte više...
ALÉMAIS: A New Language of Resort Elegance - THE ART OF MODERN RESORT LUXURY
ALÉMAIS: A New Language of Resort Elegance - THE ART OF MODERN RESORT LUXURY
ALÉMAIS redefines modern resort luxury through art, craftsmanship, and cultural storytelling. For Spring–Summer 2026, the brand draws inspiration from Marrakech, blending rich textures, intricate handwork, and vibrant prints into a... Pročitajte više...
Emilio Pucci: A Summer Statement
Emilio Pucci: A Summer Statement
A short summary: Emilio Pucci embodies vibrant elegance and effortless summer style. Our seasonal edit highlights bold prints, fluid silhouettes, and lightweight pieces designed for confident, modern living. Pročitajte više...
Valentino’s New Chapter in Rome
Valentino’s New Chapter in Rome
Alessandro Michele closes his first Valentino show in Rome with a collection that bridges heritage, maximalism, and the future of the house. Pročitajte više...
Sun, Style, and Dior: Paris Fashion Week’s Unexpected Moment
Sun, Style, and Dior: Paris Fashion Week’s Unexpected Moment
An unexpected March heatwave set the stage for Dior’s fall show in the Tuileries, highlighting the end of strict seasonal dressing. Under Jonathan Anderson’s direction, heritage silhouettes met modern ease... Pročitajte više...
Vibrance and Style: The Definitive Fashion Guide for 2026
Vibrance and Style: The Definitive Fashion Guide for 2026
Spring & Summer 2026 bring vibrant colors, romantic silhouettes, and luxurious fabrics from Zimmermann, Alemais, Camilla, AJE, and Agua — perfect for effortless, joyful style. Pročitajte više...
The Luxury of Restraint: YSL’s Spring 2026 Statement
The Luxury of Restraint: YSL’s Spring 2026 Statement
For Spring 2026, Saint Laurent transforms the windbreaker from functional staple to architectural luxury piece. Precision tailoring, restrained palettes, and technical finesse redefine modern outerwear. Pročitajte više...
Thom Browne x ASICS GEL-Kayano 14
Thom Browne x ASICS GEL-Kayano 14
Thom Browne and ASICS redefine modern luxury sportswear elegance. Pročitajte više...
AJE: A New Era of Modern Femininity
AJE: A New Era of Modern Femininity
NEW TRENDS: AJE Spring/Summer 2026 “Rebel Rebel” blends sculptural silhouettes, handcrafted details, and global fashion impact. Pročitajte više...
Pieter Mulier Is Appointed Artistic Director of Versace
Pieter Mulier Is Appointed Artistic Director of Versace
INDUSTRY NEWS:  A liberated community where Versace’s sensuality and bold style converge for Spring-Summer 2026. Pročitajte više...
Versace Spring-Summer 2026: A Community in Motion
Versace Spring-Summer 2026: A Community in Motion
TRENDS: A liberated community where Versace’s sensuality and bold style converge for Spring-Summer 2026. Pročitajte više...
Moncler Grenoble Fall 2026: Aspen Under the Moonlight
Moncler Grenoble Fall 2026: Aspen Under the Moonlight
FASHION SHOW : Under a full moon and crystal-clear skies, Moncler Grenoble staged its Fall 2026 runway show in Aspen on Saturday night—marking the first time the Italian luxury house has... Pročitajte više...
Old Money vs New Money: A Modern Fashion Phenomenon
Old Money vs New Money: A Modern Fashion Phenomenon
WE EXPLORE:  The renewed fascination with Old Money aesthetics comes as a reaction to digital oversaturation and fast fashion fatigue. In uncertain global times, consumers gravitate toward visual stability, heritage,... Pročitajte više...
Alessandro Michele for Valentino: Haute Couture as a Modern Ritual
Alessandro Michele for Valentino: Haute Couture as a Modern Ritual
FASHION SHOW: Alessandro Michele staged a true fashion spectacle for Valentino Spring/Summer Haute Couture in Paris  Pročitajte više...
Paris Haute Couture Week 2026: Schiaparelli and the Opening Day
Paris Haute Couture Week 2026: Schiaparelli and the Opening Day
Paris Haute Couture Week 2026: Schiaparelli and the Opening Day   Paris Haute Couture Week Spring/Summer 2026 is unfolding from January 26 to 29, 2026, showcasing the pinnacle of artisanal fashion... Pročitajte više...
Willy Chavarría at Paris Fashion Week
Willy Chavarría at Paris Fashion Week
  Fall-winter 2026/27 · Dojo de Paris At Paris Fashion Week in June 2025, Willy Chavarría did not simply present a collection — he staged a reckoning. On Friday, June 23rd... Pročitajte više...
Zimmermann Spring/Summer 2026: A Sunlit Reverie
Zimmermann Spring/Summer 2026: A Sunlit Reverie
    At Paris Fashion Week, held in September 2025, Zimmermann unveiled its Spring/Summer 2026 collection, titled Kindred Spirit, a radiant celebration of creative freedom and bohemian joie de vivre.... Pročitajte više...
From Viral to Timeless Luxury
From Viral to Timeless Luxury
  Editorial — ID SHOPPER CONCEPT Luxury today no longer moves in a single direction. It oscillates—between immediacy and endurance, between the algorithm and the atelier. What defines relevance is... Pročitajte više...
Madonna × Dolce&Gabbana: The Power of Reinvention, Twenty Years On
Madonna × Dolce&Gabbana: The Power of Reinvention, Twenty Years On
    Some love stories in fashion are not measured by seasons, but by decades. The relationship between Madonna and Dolce&Gabbana belongs to this rare category—one defined by transformation, provocation,... Pročitajte više...
Balenciaga Fall 2026: The Architecture of Authority
Balenciaga Fall 2026: The Architecture of Authority
    Presented less than a day ago, Balenciaga’s Fall 2026 collection asserts itself as one of the brand’s most distilled and intellectually rigorous statements to date. This is not... Pročitajte više...
AMI Paris and the Poetics of the Lunar New Year
AMI Paris and the Poetics of the Lunar New Year
    In an increasingly global luxury landscape, cultural sensitivity has become as essential as aesthetic vision. With its latest Lunar New Year capsule, Ami Paris delivers a thoughtful interpretation... Pročitajte više...
Goyard Spring/Summer 2026: The Baguette Bag as a Modern Icon of Quiet Luxury
Goyard Spring/Summer 2026: The Baguette Bag as a Modern Icon of Quiet Luxury
Luxury Accessories / Spring–Summer 2026 In the language of true luxury, elegance never announces itself — it reveals itself in precision, proportion, and restraint. For Spring/Summer 2026, Goyard introduces a... Pročitajte više...
Golden Globes 2026: Red Carpet Highlights
Golden Globes 2026: Red Carpet Highlights
This year, celebrities gravitate toward modern couture minimalism. Strapless column gowns, asymmetric draping, and architectural tailoring dominate the carpet, often executed in monochrome palettes—ivory, jet black, champagne, deep oxblood, and... Pročitajte više...
Balenciaga Between Eras: Where Demna’s Legacy Meets a New Vision
Balenciaga Between Eras: Where Demna’s Legacy Meets a New Vision
A visit to a Balenciaga store today feels less like shopping—and more like stepping into a conversation between past and future. Fashion creator Klaudia Paris captures exactly that moment in... Pročitajte više...
Gucci Presents Demna’s Official “La Famiglia” Collection
Gucci Presents Demna’s Official “La Famiglia” Collection
A closer look at the continuation of Demna’s first campaign and his reinterpretation of Gucci’s iconic vision. Demna was first appointed Gucci’s new creative director in 2025, and since then... Pročitajte više...
Prada Spring/Summer 2026: A Campaign That Changes Perspective
Prada Spring/Summer 2026: A Campaign That Changes Perspective
Exploring the art of fashion imagery, perspective, and contemporary collaboration in Prada’s latest campaign. Prada’s new Spring/Summer 2026 campaign doesn’t try to charm you. It observes you. And invites you... Pročitajte više...