Tangerine Temptation by Anthony Vaccarello

Saint Laurent presents Tangerine Temptation, a striking new campaign directed by Nadia Lee Cohen. Featuring Hailey Bieber alongside Lina Zhang and Jake Hodder, the visual narrative explores the subtle tension between restraint and expression—disciplined, yet undeniably magnetic.

Set within the sunlit pools and quiet backyards of Los Angeles, each frame unfolds with almost clinical precision. Under the creative direction of Anthony Vaccarello, the Saint Laurent silhouette emerges as composed and controlled, defined by a quiet confidence where attitude is conveyed through posture, and distance shapes desire.

Swimwear intersects with relaxed tailoring, as sharp, structured lines cut through minimal silhouettes. A bold tangerine palette lingers throughout, while accessories assert themselves with clarity and intention.

The Hortense, Niki, and Amalia bags serve as anchors to the story, moving seamlessly through each scene—refined, deliberate, and unmistakably Saint Laurent.