THE ART
OF GIVING
Luxury Holiday Campaigns 2026/27
Seven Houses · Seven Visions · One Extraordinary Season
The holiday season is more than a moment on the fashion calendar. It is a celebration of style, imagination and the art of giving.
As the festive season approaches, the world's leading luxury fashion houses reveal their interpretations of Holiday 2026/27 through captivating campaigns, cinematic storytelling and extraordinary visual worlds.
From snow-covered Alpine landscapes and enchanting Parisian settings to intimate family gatherings and timeless expressions of love, this year's holiday narratives explore the many dimensions of luxury.
We take a closer look at seven exceptional names shaping the season, exploring the creative concepts, signature aesthetics and festive inspiration behind their latest holiday presentations.
PRADA
Prada approaches the holiday season through its distinctive creative language, where contemporary fashion meets artistic expression.
The House's 2026 visual universe continues to explore the relationship between fashion, cinema and everyday life. Its Fall/Winter 2026 campaign, Simple Stories, directed by Barry Jenkins, presents intimate moments and unexpected perspectives through a cinematic lens.
For the festive season, Prada's world of accessories, statement footwear, refined leather goods and contemporary ready-to-wear offers a sophisticated approach to gifting.
Rather than following conventional holiday imagery, Prada celebrates individuality and the beauty of unexpected details.
CHANEL
CHANEL welcomes the winter season with an interpretation of Alpine elegance, where the spirit of the mountains meets the unmistakable codes of the Maison.
The Coco Neige 2026 collection explores a sophisticated winter wardrobe through playful silhouettes, luxurious textures and functional outerwear. Shearling accessories, cashmere scarves, statement bags and winter-inspired details bring a contemporary dimension to the collection.
The Holiday 2026 beauty presentation introduces another expression of the festive season, with luminous makeup creations, exclusive packaging and gift selections inspired by the magic of winter.
A celebration of timeless elegance, reimagined through a distinctly CHANEL perspective.
Discover Coco Neige 2026 ↗
DIOR
DIOR transforms the festive season into an enchanting universe with The Sweet Atelier of Dreams.
Inspired by the magic of Christmas and the Maison's Parisian heritage, the campaign introduces a spectacular gingerbread-inspired interpretation of the iconic 30 Montaigne boutique.
Featuring Anya Taylor-Joy and Deva Cassel, the holiday film brings together imagination, music and the art of exceptional gifting.
From limited-edition beauty creations and collectible advent calendars to exclusive home accessories, every detail reflects the House's dedication to craftsmanship and visual storytelling.
The result is a magical interpretation of Christmas, where the world of haute couture meets the sweetness of the festive season.
MIU MIU
For Holiday 2026, Miu Miu creates an intimate festive universe set inside an elegant townhouse.
Photographed by Tina Barney, the campaign features Gigi Hadid, Louisa Jacobson and an international cast immersed in a carefully composed seasonal setting.
Polished wooden interiors, fragrant fir branches and soft winter light establish the atmosphere of a sophisticated family gathering.
The wardrobe plays with contrasts: embroidered silk dresses, upcycled knitwear, tailored separates, statement outerwear and sparkling accessories.
Plush toy animals introduce a playful element, adding a sense of humour to the otherwise refined surroundings.
An imaginative interpretation of festive dressing that celebrates individuality and personal style.
GUCCI
Gucci returns to its travel-inspired heritage with Gucci Gift: Stories from The Savoy.
The campaign unfolds through a series of interconnected stories exploring love, friendship, family and the meaning of giving.
Featuring Kendall Jenner, Jessica Chastain and Ni Ni, the first chapter takes inspiration from London's legendary Savoy Hotel, where founder Guccio Gucci once worked as a porter.
The story reflects the origins of the House and its enduring connection to travel, luggage and the art of discovery.
Iconic handbags, eveningwear, shoes and accessories become part of a narrative that celebrates meaningful connections and memorable journeys.
"The most beautiful gifts are never just objects. They become memories."
LOUIS VUITTON
Louis Vuitton introduces a playful winter universe through Vivienne, the House's beloved mascot.
The Vivienne Winter Holiday collection follows a series of seasonal adventures, bringing together reimagined handbags, small leather goods and distinctive accessories.
Inspired by the House's heritage of travel and craftsmanship, the collection offers a more imaginative interpretation of holiday gifting.
From collectible accessories to iconic leather creations, Louis Vuitton transforms familiar luxury objects into special seasonal treasures.
TIFFANY & CO.
Tiffany & Co. approaches the holiday season through a story about love, memories and the traditions that connect generations.
The 2026 campaign, Love Is a Gift, stars Amanda Seyfried in the short film You & Me, directed by Derek Cianfrance.
Moving between contemporary New York and a Christmas memory from 1992, the film explores the emotional meaning of a treasured gift.
At its centre is a special Bird on a Rock ornament, inspired by the iconic design of Jean Schlumberger. Passed from mother to daughter, the ornament becomes a symbol of family history and enduring affection.
The campaign reminds us that the most meaningful gifts are not simply objects, but pieces of a story that can be carried through generations.
A Season to Remember
Seven luxury houses. Seven distinctive interpretations of the festive season.
From the artistic vision of Prada and the Alpine elegance of CHANEL to the enchanting universe of DIOR, the playful sophistication of Miu Miu and the emotional storytelling of Tiffany & Co., Holiday 2026/27 celebrates the many expressions of contemporary luxury.
Whether expressed through fashion, jewellery, exceptional accessories or meaningful gifts, the essence of the season remains the same: the pleasure of discovering something extraordinary.
Because true luxury is not only about what we give, but about the memories, emotions and experiences that remain long after the celebrations are over.
THE BEAUTY OF THE SEASON.
0 comments