Miu Miu Fall 2025: A Celebration of Plural Femininities
ID SHOPPER CONCEPT
Feature Article | Fashion & Culture
With its Fall 2025 campaign, Miu Miu offers more than a collection—it offers a manifesto. A graceful yet provocative ode to the fluidity, complexity, and freedom of contemporary femininity, the campaign brings together a bold cast of women whose identities defy conventions and expand definitions.
At the heart of this intimate yet daring visual narrative stands Kylie Jenner, making her debut for the Italian fashion house. A global cultural icon and business powerhouse, Jenner embodies the unapologetic strength of the modern woman. She is joined by Lou Doillon, the elusive French artist with poetic defiance in her gaze; Rila Fukushima, the Japanese actress and model known for her striking presence; guitarist Towa Bird; comedian Myha’la; artist and model Yura Romaniuk; and rising rapper Cortisa Star. Each brings her own rhythm, perspective, and presence—a mosaic of female identity curated by the visionary Miuccia Prada.
A Ballet of Faces and Fabrics
Photographed by Lengua and styled by Lotta Volkova, the campaign unfolds in pastel dreamscapes—powder pink, honey beige, ash blue, and smoky brown—creating a gentle, introspective tone. Mirrors fracture and reflect the cast, suggesting not fragmentation, but multiplicity—the many selves a woman can inhabit.
Silhouettes oscillate between softness and structure: bias-cut satin dresses and openwork knits meet felted wool jackets, androgynous tailoring, and minimalist sweatshirts. The language of lingerie and utility coexist, crafting a wardrobe where delicacy meets determination.
Accessories with Personality
Every look is punctuated by Miu Miu’s signature accessories, each as expressive as the woman who wears them. Cloche hats with vintage allure, brooches like found treasures, nonchalant stoles, and bold sculptural jewelry speak of character rather than conformity. Footwear spans the spectrum—from tapered pumps and seasonal sneakers to sculpted boots—anchoring each look in the present. At the center, the house’s defining bag, the Aventure, returns alongside fresh iterations that symbolize this season of renewal.
Fashion Meets Intellect
True to Miuccia Prada’s belief that fashion is never separate from thought, Miu Miu continues to cultivate a cultural and intellectual dialogue. The brand recently hosted the second edition of Summer Reads, a literary initiative that reached global cities like Milan, Paris, Beijing, Hong Kong, and Osaka. The curated selections—Simone de Beauvoir’s The Inseparables and Fumiko Enchi’s The Waiting Years—echo the very themes explored in the collection: the intricacies of womanhood, longing, and inner freedom.
Femininity, Lived in the Plural
With this campaign, Miu Miu affirms a vision where femininity is not static—it is lived, shaped, redefined. It is sensual, cerebral, playful, serious, strong, and tender—all at once. It is not one woman, but every woman.
And in celebrating that truth, Miu Miu does not dictate a style—it listens, it reflects, and it dares.
Text by ID SHOPPER CONCEPT Editorial Team
Images courtesy of Miu Miu Fall 2025 Campaign