Fashion never returns quietly. It comes back with intention, memory, and provocation. And right now, we are deeply immersed in the revival of 2010s aesthetics. Hobo bags are back on shoulders, the iconic Alexander McQueen skull scarf has been reborn (most recently reimagined as a dress on Alex Consani), and the Balenciaga City bag is once again setting the pace of urban style. Nostalgia is no longer sentimental—it is strategic.
As wardrobes refill with relics from a decade many once wanted to forget, its most controversial icon steps back into the spotlight. Ready or not, the latest addition to the 2010s comeback canon has arrived: the wedge sneaker.
At the heart of this story is one silhouette. One name. One fashion moment that defined an era.
Isabel Marant’s Bekett.
When the Bekett debuted in 2011, it was more than a shoe—it was an attitude. Two-tone suede panels, Velcro straps, a high ankle, and a hidden five-centimeter heel. Sporty enough to feel effortless. Elevated enough to pair with mini dresses, skinny jeans, and leather jackets. The Bekett blurred the line between casual and chic, between sneaker and heel.
It was polarizing. Loud. Impossible to ignore. Worn by everyone from the Kardashian-Jenner dynasty to Beyoncé—forever cemented in pop culture via her Love On Top music video. Zendaya. Rihanna. At its peak, the Bekett became the uniform of a new, confident femininity.
Beyoncé
Then, as most trends do when they reach saturation, it disappeared. Even Isabel Marant herself later referred to the sneaker as “super vulgar.” But fashion does not remember insults—it remembers impact.
Because fashion, at its core, is cyclical.
The Bekett quietly returned in 2021. Then, without much noise but with undeniable momentum, it landed in 2025 as the eighth hottest product in the Lyst Index. Vintage pairs now command serious resale prices, stamped with labels like “archival” and “OG.” Authenticity has become a badge of honor.
And the new generation? They aren’t seeking irony. They are seeking icons.
Recently, Beyoncé’s thirteen-year-old daughter, Blue Ivy Carter, was spotted courtside at a Los Angeles Lakers game wearing a black-and-red vintage pair—the very same model her mother once wore. Fashion here does not repeat itself. It is inherited.
Blue Ivy Carter
Today, the wedge sneaker is no longer a guilty pleasure. It is a statement. Brands are offering new interpretations—sleeker, more futuristic, more refined. But the DNA remains unchanged: height without sacrifice. Confidence without a stiletto. Nostalgia reframed for now.
For those who lived it the first time, the return brings mixed emotions. For those discovering it now, it feels entirely new. And for fashion? It is simply proof that no trend ever truly disappears.
Whether it’s about added height, nostalgia-coded cool, or undeniable It-girl appeal, one thing is certain: the wedge sneaker has officially reclaimed its place in the fashion cycle.
Isabel Marant Wedge snickers
For better or for worse—it will be everywhere.
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