On May 22, 2025, Louis Vuitton unveiled its Cruise 2026 collection within the storied walls of the Palais des Papes in Avignon, France. This historic Gothic palace, a UNESCO World Heritage site, provided a dramatic and culturally rich backdrop for a show that seamlessly blended medieval grandeur with futuristic fashion narratives.

A Historic Venue Meets Modern Elegance

The Palais des Papes, constructed in the 14th century, is the largest Gothic palace in Europe and had never before hosted a fashion show. Artistic Director Nicolas Ghesquière selected this monumental site to highlight the collection's themes of timelessness and transformation. The evening show, illuminated by the setting sun, featured models navigating the palace's vast courtyard, creating a dialogue between the past and present.

The Collection: A Fusion of Eras

Ghesquière's Cruise 2026 collection was a masterclass in juxtaposition. Models donned metallic suit jackets, capes with flame-like patterns, mirrored gladiator boots, and flowing bohemian-inspired outfits. The designs paid homage to medieval armor while embracing contemporary silhouettes and materials, reflecting a harmonious blend of strength and elegance. 

Star-Studded Front Row

The event attracted a host of celebrities and fashion icons. Notable attendees included French First Lady Brigitte Macron, actresses Catherine Deneuve and Cate Blanchett, and Louis Vuitton's menswear designer Pharrell Williams. K-pop star Felix of Stray Kids, a brand ambassador since 2023, captivated onlookers in a pastel blue suit that echoed the collection's ethereal tones. Irish actress Saoirse Ronan graced the event in a chic black silk gown, accessorized solely with her wedding and engagement rings, embodying understated elegance. 

Beyond Fashion: A Commitment to Cultural Heritage

Louis Vuitton's choice of venue extended beyond aesthetics. The brand announced its support for a lighting initiative aimed at illuminating Avignon's historic architecture, including the Palais des Papes, the cathedral, the Petit Palais, the Hôtel des Monnaies, and the Hôtel Calvet de la Palun. This project underscores Louis Vuitton's dedication to preserving and enhancing cultural landmarks. 

The Message: Timelessness and Transformation

Cruise 2026 conveyed a powerful narrative of resilience and reinvention. By intertwining medieval motifs with futuristic designs, Ghesquière highlighted fashion's ability to transcend time and adapt to changing contexts. The collection served as a testament to the enduring spirit of creativity and the continuous evolution of style.

Looking Ahead

The Cruise 2026 collection will be available in Louis Vuitton boutiques worldwide starting November 2025. This showcase not only reaffirmed Louis Vuitton's status as a fashion innovator but also its role as a steward of cultural heritage, bridging the gap between history and modernity.