Gucci Cruise 2026: A Homecoming of Heritage and Glamour in Florence

May 16, 2025

On May 15, 2025, Gucci unveiled its Cruise 2026 collection in a poignant return to its roots, staging the show at the historic Palazzo Settimanni in Florence—the brand's birthplace. This venue, housing the Gucci Archive, served as a symbolic backdrop, intertwining the house's rich heritage with contemporary fashion narratives.

A Tapestry of Time

The collection masterfully blended elements from various fashion eras, drawing inspiration from the opulence of the 1970s disco scene to the bold aesthetics of the Y2K period. Models graced the runway in ensembles featuring plunging sequin gowns, feather-adorned sheer dresses, and plush velvet cigarette pants. Accessories like oversized aviator sunglasses with orange lenses and statement gold earrings accentuated the retro vibe, signaling a shift towards more expressive fashion choices .

Florence: The Eternal Muse

Florence, with its Renaissance legacy and status as a fabric production powerhouse since the Middle Ages, infused the collection with a sense of timeless elegance. The city's influence was evident in the intricate designs and luxurious materials, reflecting Gucci's commitment to craftsmanship and innovation .

Anticipating a New Era

This show marked the final collection by Gucci's in-house design team before the anticipated debut of new creative director Demna Gvasalia. The Cruise 2026 collection served as a bridge between the brand's storied past and its future trajectory, setting the stage for forthcoming innovations in Gucci's design philosophy .

Visual Highlights

The runway was a visual feast:

A model in a vibrant green velvet ensemble paired with a floral blouse, epitomizing the collection's bold color palette.
A striking appearance of a model in a voluminous blue fur coat, capturing the collection's dramatic flair.
Elegant silhouettes featuring high-neck blouses and tailored skirts, showcasing the fusion of classic and contemporary styles.