Dolce & Gabbana and Mytheresa Take Over the Piazzetta of Taormina
A Sicilian Dream Reimagined in June 2025
By ID SHOPPER CONCEPT Editorial Team
In the golden glow of a Sicilian summer, the cobbled heart of Taormina’s iconic Piazzetta was transformed into a sun-drenched runway, where Dolce & Gabbana and luxury fashion platform Mytheresa unveiled an immersive celebration of Italian glamour.
It wasn’t just an event—it was a love letter to la dolce vita, to heritage, and to the spirit of southern Italy, reimagined for a global fashion audience.
A Sicilian Stage Set for Fashion Royalty
Taking place in June 2025, the event brought the historic town square of Taormina—nestled between the sea and Mount Etna—alive with bold prints, baroque accents, and the unmistakable charisma of Dolce & Gabbana’s world. Guests strolled through a piazza adorned with majolica tiles, Sicilian citrus trees, hand-painted ceramics, and bursts of bougainvillea—an aesthetic wonderland that blurred the line between tradition and spectacle.
As twilight fell, the ancient stones echoed with laughter, music, and the clinking of glasses filled with Aperol Spritz, while the region’s rich culture danced alongside high fashion.
A Capsule Collection That Speaks Sicilian
At the heart of the event was an exclusive Dolce & Gabbana x Mytheresa capsule collection, created especially for the occasion. Designed to echo the richness of Sicilian folklore and femininity, the pieces featured corset-style bodices, flowing silk dresses, ornate lace, ceramic-inspired prints, and opulent embroidery.
Think: off-the-shoulder necklines, lemon and tile motifs, bold florals, and hand-finished details. Every piece was infused with the duo’s signature Mediterranean sensuality and storytelling—tailored for the modern, confident global woman.
This wasn’t simply a fashion drop. It was an invitation to wear a piece of Sicily.
A Guest List of Glamour
The event drew an elite crowd from across the fashion and entertainment worlds, including Meadow Walker, Alice Pagani, Beatrice Grannò, and other icons who seamlessly merged into the festive Sicilian fantasy in full Dolce & Gabbana regalia.
Guests weren’t just spectators—they became part of the visual story, adding movement, personality, and modernity to a setting that felt plucked from an Italian cinematic dream.
The Future of Fashion, Rooted in Heritage
This collaboration between Dolce & Gabbana and Mytheresa marks a growing shift in luxury fashion: a return to rooted, regional storytelling that is at once intimate and global. By anchoring high fashion in culture, tradition, and place, the event underscored a new kind of luxury—one that values experience, emotion, and authenticity.
Through exclusive online drops, immersive visual content, and editorial storytelling, Mytheresa continues to prove itself not just as a retailer, but as a cultural force shaping how we experience fashion in the digital age.
Final Word from ID SHOPPER CONCEPT
From the rich folds of silk to the scent of citrus in the air, the Dolce & Gabbana x Mytheresa takeover of Taormina reminded us of what makes fashion magical—its power to transport, to connect, and to celebrate beauty in all its forms.
This was more than a moment. It was a memory woven into fabric.
Explore the capsule. Live the story. Only at Mytheresa. Curated by Dolce & Gabbana.
Stay tuned with ID SHOPPER CONCEPT for more from the world’s most exclusive fashion events.