CHANEL REBORN IN THE CITY OF LIGHTS

An Exclusive Feature for ID SHOPPER CONCEPT

Like a diamond cast beneath the neon blaze of Las Vegas, the House of Chanel unfurls a new chapter within the storied walls of the Bellagio Resort & Casino. On the eleventh day of July, in the year two thousand twenty-five, Chanel’s reimagined sanctuary welcomed its first guests—a temple of refined allure spanning 4,778 square feet, masterfully envisioned by the celebrated architect Peter Marino.

This singular-level boutique is no mere store—it is a symphony of seven individual salons, each a discreet stage for the Maison’s enduring codes. From the outset, visitors are greeted by a façade clad in sculpted white marble, draped like pleated silk—a silent nod to the timeless tweeds that made Mademoiselle Chanel an icon. Beside it, fluted black stone draws the eye to luminous vignettes of Chanel’s exquisite fine jewelry—a contrast of light and shadow that whispers of Parisian nights.

Step inside and find yourself transported. Beneath the glow of 24-carat gold Liane chandeliers—crowned with hand-cut Goossens rock crystals—one walks upon custom hand-woven carpets that hush the sound of passing time. Marino’s hand is everywhere: in the textured upholstery that catches the light like moiré silk, in the quiet grandeur that turns retail into reverie.

Two salons devoted to leather goods and coveted accessories welcome the wandering spirit, offering passage deeper into a realm where fragrance and beauty, timepieces and fine jewelry each find their sacred space.

But it is at the boutique’s heart—where two ready-to-wear salons reside—that Chanel’s spirit glows brightest. Here, an Ingrid Donat coffee table cradles Venini crystal vases like dew upon marble. Louis XV-style armchairs by René Cresson invite whispered confidences. A Goossens Zen lamp casts its tranquil light. Steps away, another salon reveals André Dubreuil’s bespoke coffee table, a Thierry Leproust side table, and armchairs of velvet hush—intimate havens for the couture devotee.

Even the fitting rooms, those private stages of transformation, are crowned with art: the fluid abstraction of Roberto Donatelli, the visceral lines of Chris Succo, the gilded quietude of Gianfranco Zappettini—each a brushstroke on the canvas of Chanel’s eternal vision.

So stands this renewed Bellagio boutique: not merely a boutique, but a living testament to the House’s unwavering promise—to marry legacy with modernity, intimacy with spectacle, Paris with Las Vegas. Here, beneath the Bellagio’s gilded canopy, Chanel reminds us that true luxury is more than possession—it is an experience, ephemeral and eternal in equal measure.

Step inside. Surrender to the spell. And carry a fragment of this dream into the desert night.