CHANEL LAUNCHES NEVOLD: A FASHION FUTURE THAT’S “NEVER OLD”

 

On June 9, the world of luxury fashion shifted quietly but powerfully, as Chanel introduced NEVOLD—a name that echoes Never Old, and a vision that dares to redefine luxury for the next era.

This bold new initiative isn’t about seasonal trends or runway spectacles. NEVOLD is Chanel’s answer to a deeper, urgent question: How can fashion remain desirable while becoming truly sustainable? The answer lies in innovation, circularity, and a commitment to materials that honor both heritage and the future.

As a B2B platform, NEVOLD is not just another eco-effort—it’s a dedicated hub for regenerating and innovating natural textiles and leather, designed to serve the entire fashion and luxury industry. Its mission? To develop and commercialize premium, recycled-fiber-based materials that are not only beautiful and functional, but traceable and scalable. At the heart of this initiative is a collaborative spirit, inviting industry players to join forces in tackling the scarcity of high-quality raw materials.

In a time when consumers are demanding authenticity and accountability, NEVOLD represents more than sustainability—it symbolizes longevity, reinvention, and responsible beauty. With Chanel backing this independent entity, the message is clear: the future of fashion is no longer about new, but about never old.

 

A B2B Engine for Regeneration

• Focus: Researching, developing, and industrializing recycled natural fibers and leather  .
• Collaborators:
  
• L’Atelier des Matières – garment dismantling and waste sourcing.
• Filatures du Parc – spinning recycled yarns.
• Authentic Material – transforming waste leather into new components  .
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• Academic partnerships: University of Cambridge and Politecnico di Milano included  .

Why Now?

Luxury materials like cashmere, silk, leather, wool, and cotton are facing scarcity and traceability issues. NEVOLD addresses not only sustainability but also supply chain resilience  .

Bruno Pavlovsky, President of Fashion at Chanel, explains:

“At Chanel, we didn’t destroy unsold products. But we also didn’t yet have a real system to understand their full potential. Nevold is that system.” 

From Experiment to Ecosystem

NEVOLD expands on Chanel’s internal recycling work—such as recycled tweed yarns and leather reinforcements in bag heels and shoe soles—and formalizes it into a scalable operation  .

It isn’t just a Chanel initiative—it invites broader industry participation, focusing on component innovation over finished goods