Loewe has further strengthened its presence on the global fashion scene with the opening of the new CASA LOEWE on the iconic Avenue Montaigne in Paris. This space presents the full universe of the house — from men’s and women’s ready-to-wear, bags, shoes, and accessories to a carefully curated home collection featuring blankets, cushions, and fragrance lines.
The CASA LOEWE concept is envisioned as the home of a sophisticated art collector. The interior feels intimate and warm, with a strong focus on color and texture: ceramic tiles in shades of green, blue, orange, and silver reflect the light and bring the space to life, while marble, brass, and wrought-iron details create a sense of discreet luxury. Large windows overlooking Avenue Montaigne flood the boutique with natural light, highlighting the dialogue between contemporary elements and hand-worked materials.
Iconic design pieces define the space — Gerrit Rietveld’s Utrecht armchairs, George Nakashima’s sculptural furniture, and Isamu Noguchi’s lighting — seamlessly combined with Loewe’s own signatures such as leather puffer benches, marble plinths, and custom terrazzo tables. Handwoven rugs from Spain, inspired by the landscapes of British artist John Allen, introduce bold color and artistic depth.
CASA LOEWE Montaigne also functions as a gallery-like setting, featuring works by artists including Zizipho Poswa, Henry Moore, Walther, and Walter Price, reaffirming the house’s deep connection to art and craftsmanship.
With this opening, Loewe once again reimagines the luxury experience — not as a traditional retail destination, but as a cultural and aesthetic journey where fashion, art, and design meet in perfect balance.
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