Amina Muaddi Opens Her First Flagship on Avenue Montaigne: A New Parisian Temple of Desire

In the beating heart of Avenue Montaigne — the legendary avenue of Parisian haute couture — Amina Muaddi has unveiled her very first namesake boutique, marking a defining milestone for the designer who has reimagined modern glamour since founding her house in 2018.

Where once her coveted designs existed in the fleeting realm of digital drops and sold-out capsules, today her vision finds a permanent home — a sanctuary where fashion unfolds as an immersive, tactile experience. After captivating the shelves of Harrods, Le Bon Marché, and Level Shoes, Muaddi now welcomes her community into an intimate cocoon at 6 Avenue Montaigne, conceived as a living room for her devoted followers.

Inside this circular boutique, noble materials, sculptural volumes, and a palette of warm, radiant tones express the unmistakable spirit of the Muaddi house: audacious, sensual, unmistakably modern. Aluminum walls ripple like liquid light, while lacquered walnut burl furniture nods to her Franco-Italian Art Deco heritage. At the boutique’s heart, a monumental pendant casts its glow over a caramel-pink swivel sofa — an instant Muaddi signature.

Designed in collaboration with the visionary studio Art Recherche Industrie, the boutique blurs the lines between architecture, storytelling, and visual identity — each corner an invitation to linger, discover, and dream.

To mark this opening, Amina Muaddi presents an exclusive capsule: ultra-limited pieces that elevate the debut into a moment of collectible desire — six reimagined shoe silhouettes and a numbered clutch, embroidered with asymmetrical crystals, each piece a testament to her commitment to craftsmanship and unrestrained style.

With this flagship, Amina Muaddi transforms a storied Parisian address into a destination where dreams have an address, and glamour has a new sanctuary on the map.