Saint Laurent unveils its latest campaign, “Winter 25 – Beyond Noise,” under the creative direction of Anthony Vaccarello and captured through the lens of Robin Galiegue.
This collection celebrates the strength of stillness — a quiet rebellion where minimalism meets magnetism, and restraint becomes the ultimate seduction.
As revealed on @ysl’s official Instagram, the campaign embodies a dialogue of light and shadow — a visual symphony that reflects the brand’s eternal duality: power and vulnerability, discipline and desire.
Robin Galiegue
Galiegue’s photography reveals architectural silhouettes, long tailored coats, fluid silk dresses, and leather pieces that flirt between protection and exposure.
“Beyond Noise” is not merely a title — it is a statement of intent: an ode to serenity amid chaos.
Anthony Vaccarello ROB HASKELL
Set against the intimate backdrop of Villa Oasis, Yves Saint Laurent’s private residence in Marrakech, the campaign bridges past and present — heritage and modernity — with poetic precision.
Once again, Saint Laurent reminds us: true luxury is the silence that resonates.
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