Sharon Stone Becomes the Muse of Antonio Marras in Alghero

As the summer season nears its close, Sardinian designer Antonio Marras invites us to explore a central idea: the story of a place. Few places embody magic and memory quite like Alghero, Sardinia—from the glowing Mediterranean sunsets to the silent giant guarding Porto Conte. And when it comes to telling the story of such a place, who better than Sharon Stone?

With her unparalleled career, undeniable presence, and impeccable sense of style, Stone is the star of Marras’s Fall/Winter 2025 campaign. Shot in the designer’s hometown, the actress becomes not only the face of the collection, but also its soul.

The Campaign: A Story of Place

Photographed against Alghero’s winding streets, sea views, and historic landmarks, the campaign feels like a love letter to Sardinia. Stone embodies the spirit of the city—elegant, mysterious, and alive with passion.

“When you are wearing Marras, what happens is that it is inspiring the art within you,” Stone explained. “It’s trying to relate to your integral artisan, raw sense, sensuality, and sexuality.”

The shoot itself became a communal experience. Townspeople gathered, applauding Stone as she posed in dramatic looks from Marras’s new collection. As Marras recalled, hospitality—a sacred value in Mediterranean culture—was at the heart of it all.

From Opera to Runway

Back in February, Marras unveiled his Fall/Winter 2025 collection, inspired by the forgotten 1892 melodrama La Bella d’Alghero. Eighty-five looks told the story through roses, intricate prints, lush wools, and luminous satins. In the campaign, Stone breathes life into these designs, carrying them through Marras’s beloved Alghero.

Highlights include:

• A draped taffeta dress, adorned with painted hands and roses

• A Prince of Wales suit, paired with a hand-painted Alma bag

• A white ethical fur coat, featuring the brand’s signature symbol—hands

• A black tuxedo with chiffon ruffles and a grey embroidered coat with gold and silver threads

Sharon Stone, The Perfect Muse

For Marras, Stone is more than a model; she is a storyteller.

“I felt that Sharon should preserve her integrity, her character, and her personality,” Marras said. “At first, she enters timidly, but then she begins to dance. She discovers that her codes are our codes, her values our values.”

Stone echoed this sentiment, praising Marras’s authenticity:

“I think we feel seen when we work with designers that make us feel like they see us as individuals, not cookie cutters.”

A Campaign Rooted in Memory and Culture

This collaboration is not just fashion—it is a celebration of roots, tradition, and identity. Marras’s designs, paired with Stone’s elegance, transform Alghero into a living stage, where love stories, culture, and beauty intertwine.

 ID SHOPPER CONCEPT insight:

Antonio Marras’s Fall/Winter 2025 campaign with Sharon Stone captures the essence of fashion as storytelling—where place, culture, and personality merge into something timeless.