Prada’s new Holiday 2025 campaign captures the essence of elegance, emotion, and cinematic winter escapism.
With “A Winter’s Tale”, Prada once again bridges the worlds of fashion and film. Directed by Glen Luchford, the campaign unfolds as a visual narrative of friendship, introspection, and quiet wonder — all through the lens of Italian sophistication.
For this festive season, Prada unveils its latest campaign titled “A Winter’s Tale” — a journey through serene winter landscapes that merges fashion, film, and human connection.
Directed and photographed by Glen Luchford, the campaign blends Prada’s distinctive visual identity with a sense of intimacy and warmth.
The Faces of the Season
The campaign stars Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian – five talents who embody the modern idea of sophistication. Their individuality and natural charm bring a sense of authenticity and youthfulness, reflecting Prada’s timeless spirit of elegance and innovation.
Surrounded by snow and silence, they personify unity, friendship, and emotional closeness — values at the core of Prada’s festive narrative.
Between Cinema and Style
Set in dreamlike winter scenery, the story follows a group of friends on a symbolic journey — not just home, but toward self-reflection.
Through Luchford’s cinematic eye, Prada continues to redefine modern luxury: subtle, emotional, and profoundly human. Each frame feels like a still from a film — polished, poetic, yet deeply real.
The Spirit of the Holidays, the Prada Way
Rather than focusing on the traditional sparkle of the season, Prada Holiday 2025 celebrates intimate moments — shared stories, soft light, and the quiet beauty of connection. It reminds us that true luxury lies not only in the craftsmanship of clothing but in the emotion it evokes.
Discover the Prada Holiday 2025 Collection
Explore the full campaign and collection at prada.com.
This winter, elegance finds its purest form.
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