COACH – THE RETURN OF MODERN AMERICAN LUXURY

Coach is staging one of the most striking comebacks in contemporary fashion. In August 2025, the brand’s popularity surged by an astonishing 800% compared to January — a testament to its renewed cultural relevance and visionary design.

Pop culture moments have fueled this renaissance. A snippet of Anne Hathaway filming The Devil Wears Prada sequel carrying a Coach bag instantly set social media alight, while Tracee Ellis Ross’ effortless embrace of the brand reinforced its status among Hollywood’s most stylish. At the same time, Coach has captured the hearts of Gen Z and millennials, proving it speaks fluently to a new generation of luxury consumers.

The latest S/S 2025 and F/W 2025 collections reflect a perfect balance between heritage and innovation. Upcycled denim, supple leather, and repurposed fabrics take center stage, highlighting the brand’s commitment to sustainability through its Coachtopia line.

At the helm, creative director Stuart Vevers has successfully redefined Coach as a house that bridges timeless American elegance with modern global appeal. What was once considered a heritage leather brand is now a name synonymous with contemporary luxury, sustainability, and cultural momentum.

Coach isn’t just back — it’s leading the conversation.